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Rather than logging into each social media platform on the day that you’ve set to post, why not schedule your posts in advance? If you’ve created a proactive social media strategy that includes a calendar with daily or weekly posts for your audience, then you’ll love this feature. Utilizing HubSpot Social Media Post Scheduling to Reduce TimeĮasily my favorite feature in HubSpot-automated post scheduling. Let’s explore some of HubSpot’s social media tools you might be overlooking. This might come as a surprise, but did you know that your HubSpot platform is designed to help with some of the common challenges of social media marketing? Not only can HubSpot social media tools save you time, but they’ll also help with your analytics, allow you to turn employees into brand advocates, and provide publishing tools that help you put your best foot forward. To learn more about social media marketing, consider this HubSpot marketing certification.
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The various goals of social media marketing include brand awareness or engagement, customer service, lead generation, and more. Channels can include platforms such as Facebook, LinkedIn, Twitter, Instagram, and TikTok (to name a few). Social media marketing is a strategic approach to placing your brand, business, or service on social media platforms through the use of tailored content marketing to channels that your target audience engages with. Although it may be an area that you can’t always find direct returns from, it is definitely an area of your marketing efforts that you should not ignore. However, social media marketing isn’t something you want to skimp on. Social media: We all love to hate it … but let’s face it, we can’t live without it.Īs marketers, time is something we can’t get enough of, and sometimes our social media strategies are the ones that suffer as a result.